Orlando small business owners know that scaling your business requires strategy. You can’t invest everywhere and improve everything simultaneously, but you need to stay on top of your digital marketing to remain competitive. Customizing landing pages and sales funnels are two smart steps toward achieving your goals.
5 Quick Tips for a High-Performing Landing Page
A landing page is a page where someone “lands” on your website after clicking a link, usually in a paid search ad, a marketing email, or an organic search result. Different from a blog or a home page, a landing page is dedicated to a product, service, or system you’re trying to promote.
For example, let’s say you run a plumbing business and you want to hire more apprentices. Creating a landing page for your apprenticeship program to promote in any ads or emails about it gets recruits that much closer to taking action.
Here’s how to customize a landing page to get great results.
- Prioritize program or service specifics: This page is not the place to give the history of your business or your personal philosophy. The focus should be specific to whatever you’re promoting.
- Start strong: Lead with strong evidence for why your product or service is the best choice for your target market. Whenever possible, back it up with facts and data.
- Focus on USPs and pain ponts: Include sections that describe the pain points someone experiences without your product or service, and the Unique Selling Proposition behind your product. [Pro Tip: Instead of explicitly using that lingo, telling a story or painting a picture of real scenarios that you can help them resolve may be more effective.]
- Use high-quality images and video. This is a good rule for any page. For landing pages, you may want to include video demos or testimonials for what you’re promoting. Just make sure their sizes don’t slow down your page load speed.
- Make next steps clear and easy. Don’t give them hoops to jump through. Pick one action you want them to take and make the path forward clear and intuitive.
Next: Personalize Sales Funnels
If you’re creating custom landing pages, backing them up with sales funnels is a smart move. Use your email marketing client and customer relationship management (CRM) tool to personalize a path for users who land on that page. This includes specific email sequences people who click through that page will receive, offers they may qualify for, and what follow-up looks like. No one wants irrelevant emails or phone calls. Custom sales funnels give people exactly what they need to get their questions answered and feel more confident making a purchase.
Do it All with One Expert Team
You may not have time to custom-build landing pages and email sequences for your top-selling services, but you can’t afford not to do it. This is why expert partnerships are critical. SharpShell is an Orlando-area digital marketing agency providing sophisticated marketing automation, integration, and campaign management services for growing small businesses serious about giving their customers the VIP treatment. Ready to make it happen? Book a free consultation to discover what we can achieve together.