KREATIVE RESOURCES, INC.

Company Description:

KRI is a Florida-based design/build renovation contractor. They provide design/build services to residential as well as commercial clients. Their project floor is $20,000 and they were looking to aggressively promote their business during the pandemic in order to keep their employees working. As most people were working from home during the pandemic shutdowns, it was an ideal opportunity to capture the innate desire for change that some people experience when limited to the same spaces over a period.

Problem/Situation:

KRI was a successful design/build company but like most companies, during the pandemic shutdowns their business began to slow down. KRI contracted with SharpShell Digital to help them scale their business.

Previous Efforts:

Print ads in professional, real estate, community, and industry publications. KRI had a website and social media pages, but were not really using them consistently or seeing results from their efforts.

Goals:

Grow social media following
Feature projects
- Photos
- Add to website
Promote longevity of company (since 1978)
Feature KRI Team
Reach upscale clientele
Kitchen renovation projects
Bathroom renovation projects
In-home office (additions/creation)
Outdoor spaces
- Kitchens
- Sitting areas
- Firepit areas
Front door (entry) areas
Staircase reimagining
Additions – sunrooms
Commercial renovations
- Flooring
- Organizational space
- Waiting rooms
- Restaurant make-overs

STRATEGIC PLAN – INCREASE SOCIAL MEDIA PRESENCE AND ENGAGEMENT DEVELOP SOCIAL MEDIA STRATEGY INCLUDE SEARCH ADS AND SOCIAL MEDIA ADS TO MIX

Immediate:
- Begin featuring photos of completed projects on social media
- Feature Team – humanizing them helps keep them working
- Post every day to Facebook and Instagram
Long Range:
- Begin cataloging projects with the following:
  - Neighborhood or Street location as identifier
  - Before pics
    - What homeowner/business doesn’t like about space
    - What issues they are trying to solve with reno
  - Plan/Design for new space (provide image)
    - Issues designer is solving with design
    - Describe new design
    - Budget for project
    - If designer is featured @designer on social media for wider distribution of posts
  - Demolition
    - Pictures in progress
    - Issues encountered during demolition
    - Clean slate pictures
    - Pics of moved/closed off/new windows, doors, etc
  - Materials
    - Items list of materials used in reno
      - Countertop
      - Cabinets
      - Flooring
      - Tile
      - Tubs
      - Fixtures
      - Etc
    - Source of materials
      - Company
      - Vendor
    - @ companies on social media broadening distribution of posts
  - After pics
    - Description on results of reno
    - Carousel of after pictures with a very descriptive narrative of the space, features, results of the project
    - Final budget of project

We began a “This Reno Project” campaign wherein we would post on social media the curated items from the above bullets:

- One day every other week would feature a new phase of a completed renovation project. SharpShell featured the entire range of projects residential, commercial, indoor, outdoor, etc as long as we had the proper assets for the format created for this purpose:
  - Monday – before
  - Tuesday – design
  - Wednesday – demolition
  - Thursday – materials
  - Friday – after – link to website portfolio page for more photos/projects
  - Saturday – before/after – link to website portfolio page for more photos/projects
  - Sunday – 3-5 things you can do to make inexpensive changes in your home if you are not ready to renovate
- On “off” weeks, there was discussion on renovations, materials, the KRI team, community events (as provided by KRI). Occasionally there were fun memes featured about construction/contractors with messaging that flipped the script to make KRI look good compared to what is featured in the meme
Include Search Ads
- Feature completed projects/tap into keywords for various renovation projects:
  - Kitchens
  - Baths
  - Outdoor
  - Commercial
  - Upscale
  - …and more
Include Social Media Ads
- Feature completed projects/tap into keywords for various renovation projects:
  - Kitchens
  - Baths
  - Outdoor
  - Commercial
  - Upscale
  - …and more
Boost social media posts for increased impressions/reach/engagement

RESULTS:

The owners at KRI saw an increase in inquiries into their services – from 2-10 per month, to 25 or more inquiries on services and availability.

Their Facebook account doubled in size and continues to grow
Their Instagram account went from virtually 0 to almost 1000 followers and has seen the largest gains
Their posts have been shared more than 125 times in the last year alone (between both platforms)
Their series weeks continue to gain the most engagements and encourages viewers to click through to the website to see more project content. The website has an abundance of CTA’s allowing social media sites to remain storytelling platforms.
Posts typically see double digit engagement numbers even on “off” weeks.

The construction/renovation vertical is one of the most expensive for advertising. SharpShell was able to maximize a modest budget for KRI ad spends while delivering stellar results because of the integrated nature of the campaigns spanning the paid and unpaid platforms used to promote the incredible work they do. Ultimately all campaigns drove traffic to their website which SharpShell had the honor of reworking once KRI realized that their capacity for conversions and conversion tracking was limited with their legacy website.

Case Study: KREATIVE RESOURCES, INC.'s Digital Marketing Success

KREATIVE RESOURCES, INC. specializes in a wide range of renovation services tailored to meet the diverse needs of both residential and commercial clients. From kitchen and bathroom renovations to outdoor spaces and commercial makeovers, KRI provides expert design and build solutions that enhance functionality and aesthetic appeal.

Each project begins with a thorough consultation to understand the client's vision and requirements. KRI's team of experienced professionals collaborates closely with clients throughout the renovation process, ensuring that every detail aligns with their expectations and budget. This commitment to quality and customer satisfaction sets KRI apart in the competitive renovation market.

Case Studies of Successful Renovation Projects

To illustrate the effectiveness of their services, KREATIVE RESOURCES, INC. showcases a series of case studies highlighting successful renovation projects. These case studies provide potential clients with insights into the company's capabilities and the transformative impact of their work.

Each case study details the challenges faced, the innovative solutions implemented, and the results achieved. By sharing these real-life examples, KRI not only demonstrates its expertise but also builds trust with prospective clients looking for reliable renovation services.

Importance of Digital Marketing in Renovation Services

In today's digital age, effective marketing strategies are crucial for the success of any business, including renovation contractors. KREATIVE RESOURCES, INC. recognizes the importance of digital marketing in reaching a broader audience and engaging potential clients through social media and search ads.

By leveraging online platforms, KRI has successfully increased its visibility and attracted more inquiries. The strategic use of social media not only showcases completed projects but also fosters a community around renovation discussions, making KRI a go-to resource for homeowners and businesses alike.

Client Testimonials and Feedback

Client testimonials play a vital role in establishing trust and credibility for KREATIVE RESOURCES, INC. Feedback from satisfied customers highlights the quality of service, attention to detail, and professionalism of the KRI team. These testimonials serve as powerful endorsements that can influence potential clients' decisions.

By actively seeking and showcasing client feedback, KRI demonstrates its commitment to customer satisfaction and continuous improvement. Positive reviews and testimonials can significantly enhance the company's reputation and attract new business, especially in a competitive market.