FULL SERVICE DIGITAL MARKETING
CANDEE LEE’S SOUL HOUSE
Candee Lee’s Soul House is a startup, fast casual soul food restaurant in Kissimmee, FL that opened in March, 2025.
Because Candee Lee’s is a startup restaurant with no brand equity and the volatility of the restaurant industry, they recognized the need and benefit of having SharpShell Digital as a growth partner from Day 1.
Key Strategies And Tactics
- Website Design & Development
- Desktop & Mobile Optimized
- Online Ordering
- Current Menu & Specials
- News / Announcements
- Social Media Integration
- Facebook, Instagram, and TikTok
- Email & SMS Marketing
- Weekly Email & SMS campaigns highlighting current specials / promotions
- Social Media Ad Campaigns
- Retargeting campaigns aimed at previous website / social
media visitors
- Retargeting campaigns aimed at previous website / social
- Influencer Outreach
- Private influencer tasting events in exchange for social media promotion
Success Metrics
Audience Engagement
Over calls
0
Over direction requests
0
Email Open Rate
0
%
SMS Campaigns
SMS subscribers
0
SMS campaigns generating
0
Net sales
$
0
Social Media Growth
Facebook
0
%
Instagram
0
%
Success Metrics
Audience Engagement
Google Business Profile
Over 1,800 calls
Over 12,000 direction requests
Email Open Rate
33% email open rate
Sms Campaigns
650 SMS subscribers.
20 SMS campaigns generating
over $10,000 in net sales
Social Media Growth
Increased followers by 307%
Increased engagement by 360%
Conversions
Revenue:
$120,000 net sales per month
Campaign Outcomes
By focusing on the quality of the food and customer service, we have been able to accomplish the following since their Grand Opening in March, 2025:
- Social Media Visibility:
- 1,000+ Facebook Followers
- 4,500+ Instagram Followers
- 1,500+ TikTok Followers
- Digital Traffic:
- 61,000+ Website Views
- 106,000+ Google Business Profile Impressions