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FULL SERVICE DIGITAL MARKETING

CAPITAL RECOVERY CORPORATION

Capital Recovery is a regional leader in medical and commercial debt collections, providing A/R management, commercial A/R solutions and insurance recovery services.

Founded in 1985, Capital Recovery offers their clients a no risk, no-recovery, no-fee stance, accompanied by specialized collectors assigned to clients’ specific accounts. Capital Recovery is also committed to leading-edge technologies allowing them to offer efficient, effective debt collection programs tailored to their clients with 24/7 account monitoring.

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Key Strategies And Tactics

  1. Content Marketing
    • Bi-weekly blog campaigns addressing financial management and accounts receivables topics
    • Email campaigns synchronized with blog topics to drive traffic and engagement
  2. Social Media Integration
    • Platforms leveraged for education, emotional connection, and SEO
    • Blog topics leveraged for deep-dive content
  3. Email
    • Monthly email newsletter providing educational topics and nurturing prospects

Success Metrics

Website Traffic
0%
Email Click-through Rate
>0%
Google Business Profile
0%

Success Metrics

Polygon logo of SharpShell Solutions, a minority-owned business focused on the growth and digitization of small businesses in Central Florida.
Isolation Mode icon representing digital solutions for small businesses, relevant to SharpShell Solutions' focus on growth and digitization in Central Florida.
SharpShell Solutions logo representing a business focused on the growth and digitization of small businesses in Central Florida.

Audience Engagement

Website Traffic

276% growth in website traffic in 6 months.

Email Click-through Rate

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>50% (industry average: 32%), showcasing highly effective email targeting and content.

Search Marketing

Google Business Profile

Increased Discovery search traffic accounting for more than 75% of total search results.

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Campaign Outcomes

By expanding the strategies implemented for estate planning to other services we were able to accomplish the following:

  • Enhanced Firm Visibility: Broader awareness across legal specialties.
  • Increased Conversions: Higher engagement through tailored, channel-specific efforts.
  • Sustained Growth: Continuous pipeline of inquiries and consultations.

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