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FULL SERVICE DIGITAL MARKETING

CAPITAL RECOVERY CORPORATION

Capital Recovery is a regional leader in medical and commercial debt collections, providing A/R management, commercial A/R solutions and insurance recovery services.

Founded in 1985, Capital Recovery offers their clients a no risk, no-recovery, no-fee stance, accompanied by specialized collectors assigned to clients’ specific accounts. Capital Recovery is also committed to leading-edge technologies allowing them to offer efficient, effective debt collection programs tailored to their clients with 24/7 account monitoring.

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Key Strategies And Tactics

  1. Content Marketing
    • Bi-weekly blog campaigns addressing financial management and accounts receivables topics
    • Email campaigns synchronized with blog topics to drive traffic and engagement
  2. Social Media Integration
    • Platforms leveraged for education, emotional connection, and SEO
    • Blog topics leveraged for deep-dive content
  3. Email
    • Monthly email newsletter providing educational topics and nurturing prospects

Success Metrics

Website Traffic
0 %
Email Click-through Rate
> 0 %
Google Business Profile
0 %

Success Metrics

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Isolation Mode icon representing digital solutions for small businesses, relevant to SharpShell Solutions' focus on growth and digitization in Central Florida.
SharpShell Solutions logo representing a business focused on the growth and digitization of small businesses in Central Florida.

Audience Engagement

Website Traffic

276% growth in website traffic in 6 months.

Email Click-through Rate

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>50% (industry average: 32%), showcasing highly effective email targeting and content.

Search Marketing

Google Business Profile

Increased Discovery search traffic accounting for more than 75% of total search results.

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Campaign Outcomes

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By expanding the strategies implemented for estate planning to other services we were able to accomplish the following:

  • Enhanced Firm Visibility: Broader awareness across legal specialties.
  • Increased Conversions: Higher engagement through tailored, channel-specific efforts.
  • Sustained Growth: Continuous pipeline of inquiries and consultations.