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EVENT MARKETING

University Of Central Florida College Of Business

The University of Central Florida College of Business produces a comprehensive one-day event uniting industry and academic experts in the human resources arena, including speakers, panel discussions, and a networking reception. The in-person event coincides with a virtual event.

SharpShell was engaged by the College only five weeks prior to the event for promotion.

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Key Strategies And Tactics

  1. Content Marketing
    • Email and SMS campaigns: Targeted messaging to engage HR professionals and make them aware of professional development opportunities and credits and encourage them to take advantage of early-bird discounts.
  2. Social Media Integration
    • Email and SMS campaigns: Targeted messaging to engage HR professionals and make them aware of professional development opportunities and credits and encourage them to take advantage of early-bird discounts.
    • Distributed content to additional Human Resources community groups based on the Meta events
  3. Digital Advertising
    • Leveraged social media advertising on Meta properties and LinkedIn targeted to HR audiences
    • Search engine marketing on Google optimized by search keywords related to HR professional development and interest
    • Targeting was both geographically limited to the Southeast for the in-person event and nationally for the virtual event

SUCCESS METRICS

Audience Engagement

Average Email Open Rate
0%
Email Click-through Rate
0%
Average SMS open Rate
0%
SMS Click-through Rate
0%

SUCCESS METRICS

Audience Engagement

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Isolation Mode icon representing digital solutions for small businesses, relevant to SharpShell Solutions' focus on growth and digitization in Central Florida.
SharpShell Solutions logo representing a business focused on the growth and digitization of small businesses in Central Florida.

Average Email Open Rate

48.6% (industry average: 32%), showcasing highly effective email targeting and content

Email Click-through Rate

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The first email in the campaign sequence achieved an extraordinary 21% click-through rate compared to 3% industry average for education. The second email in the sequence continued to exceed averages

Average Smsopen Rate

SMS messages have an overall open rate of 98%

Sms Click-through Rate

Our average SMS click-through rate for this campaign stands at 3.7%

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Campaign Outcomes

Due to the quick turnaround and infrastructure not controlled by the College of Business, direct conversion data is not available to us.

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