FULL SERVICE DIGITAL MARKETING
COACH KELLY LIVE
Coach Kelly LIVE, a virtual tutoring service based in Florida, rapidly expanded from a local initiative to a multi-state educational service, serving over 3,000 students with 150 tutors.
Coach Kelly LIVE’s journey from a small tutoring service to a national leader underscores the power of strategic digital marketing provided by SharpShell Digital.
Key Strategies And Tactics
- Content Marketing
- Email Campaigns: Tailored messaging to engage parents, emphasizing educational solutions and test preparation
- Monthly blog campaigns addressing education topics: Study tips for various grades, Scholarship navigation guides, Homeschooling resources
- Social Media Engagement
- Leveraged Facebook and Instagram for information and education using a variety of topics to facilitate awareness, engagement and conversions such as: Humor and puns (e.g., “Are you smarter than a 5th grader?”), Testimonials and success stories from students, Frequent updates on scholarship deadlines, test prep, and homeschooling audits
- Advertising and Retargeting
- Social Media Ads: Targeted to parents based on grade levels and needs
- Retargeting Campaigns: Engage users interacting with the website, posts, or landing pages
- Landing Pages: Conversion-focused pages tailored to specific demographic groups
Success Metrics
Audience Engagement
Website Traffic
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Email Open Rate
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Form Submissions
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Social Media Growth
Facebook
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Instagram
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Success Metrics
Audience Engagement
Website Traffic
600 new visitors monthly, indicating a consistent flow of interest
Email Open Rate
55% (far above the industry average of 32%)
Form Submissions
Averaging 60 completed forms per month, signaling strong conversion rates
Social Media Growth
Increased followers by 360%
Increased followers by 1,200%
Service Growth
Expanded from 5 tutors and 120 students to 150 tutors serving over 3,000 students in multiple states
Campaign Outcomes
- Increased Market Share: Established Coach Kelly LIVE as the go-to tutoring service in new and existing markets.
- Higher Engagement Rates: Strengthened presence across social platforms with tailored, engaging content.
- Revenue Growth: Boosted form submissions, consultations, and enrollments through improved ad targeting and personalized email campaigns.