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FULL SERVICE DIGITAL MARKETING

COACH KELLY LIVE

Coach Kelly LIVE, a virtual tutoring service based in Florida, rapidly expanded from a local initiative to a multi-state educational service, serving over 3,000 students with 150 tutors.

Coach Kelly LIVE’s journey from a small tutoring service to a national leader underscores the power of strategic digital marketing provided by SharpShell Digital.

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Key Strategies And Tactics

  1. Content Marketing
    • Email Campaigns: Tailored messaging to engage parents, emphasizing educational solutions and test preparation
    • Monthly blog campaigns addressing education topics: Study tips for various grades, Scholarship navigation guides, Homeschooling resources
  2. Social Media Engagement
    • Leveraged Facebook and Instagram for information and education using a variety of topics to facilitate awareness, engagement and conversions such as: Humor and puns (e.g., “Are you smarter than a 5th grader?”), Testimonials and success stories from students, Frequent updates on scholarship deadlines, test prep, and homeschooling audits
  3. Advertising and Retargeting
    • Social Media Ads: Targeted to parents based on grade levels and needs
    • Retargeting Campaigns: Engage users interacting with the website, posts, or landing pages
    • Landing Pages: Conversion-focused pages tailored to specific demographic groups

Success Metrics

Audience Engagement

Website Traffic
0
Email Open Rate
0 %
Form Submissions
0

Social Media Growth

Facebook
0
Instagram
0 %

Success Metrics

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Isolation Mode icon representing digital solutions for small businesses, relevant to SharpShell Solutions' focus on growth and digitization in Central Florida.
SharpShell Solutions logo representing a business focused on the growth and digitization of small businesses in Central Florida.

Audience Engagement

Website Traffic

600 new visitors monthly, indicating a consistent flow of interest

Email Open Rate

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55% (far above the industry average of 32%)

Form Submissions

Averaging 60 completed forms per month, signaling strong conversion rates

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Social Media Growth

Facebook

Increased followers by 360%

Instagram

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Increased followers by 1,200%

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Service Growth

Expanded from 5 tutors and 120 students to 150 tutors serving over 3,000 students in multiple states

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Vector graphic representing digital marketing concepts and strategies, emphasizing the importance of a comprehensive approach for business success.
Team collaborating in a modern office setting, discussing digital marketing strategies and project development, reflecting SharpShell Digital's focus on teamwork and business automation.
Digital marketing services logo featuring a stylized green leaf, symbolizing growth and innovation in SEO, content creation, and marketing campaigns.

Campaign Outcomes

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  • Increased Market Share: Established Coach Kelly LIVE as the go-to tutoring service in new and existing markets.
  • Higher Engagement Rates: Strengthened presence across social platforms with tailored, engaging content.
  • Revenue Growth: Boosted form submissions, consultations, and enrollments through improved ad targeting and personalized email campaigns.