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FULL SERVICE DIGITAL MARKETING

COACH KELLY LIVE

Coach Kelly LIVE, a virtual tutoring service based in Florida, rapidly expanded from a local initiative to a multi-state educational service, serving over 3,000 students with 150 tutors.

Coach Kelly LIVE’s journey from a small tutoring service to a national leader underscores the power of strategic digital marketing provided by SharpShell Digital.

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Key Strategies And Tactics

  1. Content Marketing
    • Email Campaigns: Tailored messaging to engage parents, emphasizing educational solutions and test preparation
    • Monthly blog campaigns addressing education topics: Study tips for various grades, Scholarship navigation guides, Homeschooling resources
  2. Social Media Engagement
    • Leveraged Facebook and Instagram for information and education using a variety of topics to facilitate awareness, engagement and conversions such as: Humor and puns (e.g., “Are you smarter than a 5th grader?”), Testimonials and success stories from students, Frequent updates on scholarship deadlines, test prep, and homeschooling audits
  3. Advertising and Retargeting
    • Social Media Ads: Targeted to parents based on grade levels and needs
    • Retargeting Campaigns: Engage users interacting with the website, posts, or landing pages
    • Landing Pages: Conversion-focused pages tailored to specific demographic groups

Success Metrics

Audience Engagement

Website Traffic
0
Email Open Rate
0%
Form Submissions
0

Social Media Growth

Facebook
0
Instagram
0%

Success Metrics

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SharpShell Solutions logo representing a business focused on the growth and digitization of small businesses in Central Florida.

Audience Engagement

Website Traffic

600 new visitors monthly, indicating a consistent flow of interest

Email Open Rate

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55% (far above the industry average of 32%)

Form Submissions

Averaging 60 completed forms per month, signaling strong conversion rates

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Social Media Growth

Facebook

Increased followers by 360%

Instagram

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Increased followers by 1,200%

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Service Growth

Expanded from 5 tutors and 120 students to 150 tutors serving over 3,000 students in multiple states

Digital marketing strategy icon representing analytics and performance measurement for SharpShell Digital's services.
Vector graphic representing digital marketing concepts and strategies, emphasizing the importance of a comprehensive approach for business success.
Team collaborating in a modern office setting, discussing digital marketing strategies and project development, reflecting SharpShell Digital's focus on teamwork and business automation.
Digital marketing services logo featuring a stylized green leaf, symbolizing growth and innovation in SEO, content creation, and marketing campaigns.

Campaign Outcomes

  • Increased Market Share: Established Coach Kelly LIVE as the go-to tutoring service in new and existing markets.
  • Higher Engagement Rates: Strengthened presence across social platforms with tailored, engaging content.
  • Revenue Growth: Boosted form submissions, consultations, and enrollments through improved ad targeting and personalized email campaigns.

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